Category Archives: Mortgage

Latest Mortgage trends and updates.

7 Ways to Effectively Talk to Millennials About Mortgage Interest Rates

My shoulder was sore by noon, and it’s all because I’m a Millennial. Let me explain: I was at a conference on marketing to Millennials for financial institutions, and almost every presentation started by asking all the Millennials in the room to raise their hand. Spoiler alert: over half of the room raised their hand.… Read More »

Ways Loan Officers Can Help Hispanic Millennial Homebuyers

Hispanic Millennial homebuyers are set to be a dominating force in the mortgage industry. However, many Loan Officers have failed to connect with this crucial demographic, and as a result have missed out on increasing their business volume Consider for a moment that according to the 2015 State of Hispanic Homeownership Report Hispanics made up 37 percent… Read More »

8 Benefits Construction-to-Perm Lending Provides to the Mortgage Professional

The perfect storm has formed, and the time to get into construction-to-perm lending is now. Single-family construction is taking off, despite the fact that interest rates are rising and market forces, such as lack of inventory, have all had a hand in the metaphorical construction-to-perm (CP) storm. Fueled by digitization throughout the entire mortgage industry,… Read More »